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When a game launches, there is a yield curve in which the early adopters are the most lucrative and spend the most to continue to grow their game presence. KIXEYE’s game line-up draws people who are looking for more than a casual game experience. “It is very simple the better the game experience we are able to create for our community, the more likely our users will be to spend money.” Lifecycle of a Game KIXEYE’s emphasis on yield-based marketing means that they invest according to the overall value of each user. “We are not concerned with the optics of CPIs, DAUs and MAUs KIXEYE’s goal is to create immersive games that engage people on a deep level, allowing them to express themselves through their game characters,” states Braatz. In addition to growing the user base, Mark and his team are responsible for the development and optimization of campaigns that drive in-game spend, as well as the management of dozens of ad networks at any given time.

Responsible for growing KIXEYE’s user base is Mark Braatz, VP of User Acquisition. KIXEYE’s focus, like many strategy game developers, is not necessarily on achieving the highest numbers of installs or users, but instead on developing a rich player experience that draws long-term, high-value customers. KIXEYE’s roster of social and mobile Massively Multiplayer Online Real Time Strategy (MMORTS) games also includes Battle Pirates, War Commander, VEGA Conflict and now War Commander: Rogue Assault. KIXEYE began in 2009 when two game developers, David Scott and Paul Preece, teamed up with Will Harbin to conceive and launch Backyard Monsters, one of Facebook’s most successful real-time strategy games. Mark Braatz, VP of User Acquisition, KIXEYE 'The accurate measurement and attribution of our users has led to a 10-20% increase in yield over the past two quarters.” Precise and timely data key to user acquisition and retention in real-time strategy game industry

War commander kixeye sectors elimination